haven

overview

Haven is an app designed to help adults cultivate a spiritual practice that fits their individual needs and lifestyles. It offers movements, routines, rituals, and a daily journal to guide users on their personal journeys, making it easier to pause, reflect, and reconnect with themselves. The ultimate goal was to give users a space to let go of everyday stress while supporting their holistic goals in a way that feels natural and personalized.

This project is the one that made me fall in love with brand design. Working on Haven pushed me to think about the full experience: how visuals, tone, and interaction all come together to create a space that feels intentional, calming, and uniquely tailored to the user.

role

Graphic Designer, UI Designer
(Individual)
October 2023
(4 weeks)

skills & tools

branding / figma / adobe illustrator / adobe indesign / adobe photoshop

the research

competitive research

insights

- User experience is enhanced when there is the ability to track progress
‍- Personalizations plays a major role in the user's satisfaction
- Versatile platforms allow more flexibility

the ideation

mood board

Creative exploration began by creating a mood board with images found on Pinterest. This collection of imagery and illustrations fueled the visual identity of Haven.

brand development

logo & tagline

brand values & personality

Haven values self awareness and connection to the body, mind and soul. The brand believes finding peace in the craziness of everyday life is the most valuable thing a human can do.

Haven invites its consumers to go with the flow and experience the light, peaceful essence that defines the human experience. It is crafted for those seeking relaxation and a harmonious connection with their surroundings.

brand elements

brand standards

view standards guide -->

interface design

wireframes

I created low fidelity wireframes with the three main brand considerations in mind:

- personalization
- versatility
- progress tracking

prototypes

After applying brand styles to the interface, I created prototypes for three screens.

Personalized user experience through an in app journal.

Versatile content (i.e yoga routines, meditations, workout routines).

Track progress by viewing previous activity.

Personalized user experience through an in app journal.

Versatile content (i.e yoga routines, meditations, workout routines).

Track progress by viewing previous activity.

There wasn't a moment I didn't love about creating Haven because it reminded me that design is a language of emotion and intention. I focused on creating an experience that felt like a quiet space where users could truly pause and practice self-awareness. This meant being meticulously thoughtful about every design choice, ensuring the visuals, micro-interactions, and tone all worked together to communicate tranquility and connection.

‍This project helped me understand the depth of holistic brand design; I realized that the entire experience relies on what the brand stands for. It showed me how visuals and functionality must merge to build an emotional environment that users can trust. Overall, this project deepened my commitment to creating work that is not only organized and beautiful but also deeply purposeful.